Joie De Vivre Hospitality Invites the Community to Assist in Renaming the Coast Santa Cruz Hotel

Contest Unveils New Design, Welcomes Creative Ideas Before December 15, 2007

San Francisco, November 5, 2007 - California’s largest boutique hotelier, Joie de Vivre Hospitality, announced a national contest beginning today to rename one of its new properties, the Coast Santa Cruz Hotel. The contest invites interested U.S. residents to submit their creative ideas for this unique hotel’s new name before December 15, 2007, after which the suggested names will be considered and a new name will be finalized by January 31, 2008. If the new name was suggested by a contest entrant, the winner will be recognized for their creative contribution at the hotel’s grand opening event and receive a weekend stay in a suite at the hotel, complimentary breakfast, and dinner for four.

To participate in the contest the public can visit www.jdvhotels.com/namingcontest to enter contact information and name suggestions.

As the management company for the Coast Santa Cruz Hotel since April 2007, Joie de Vivre Hospitality will launch an extensive renovation of the hotel’s guestrooms, meeting and public spaces, upgrading the property to a four star luxury hotel. The amenities will suit both business and leisure guests, from surfing enthusiast, to corporate executives, to couples looking for a romantic weekend, to families who want to play on the beach and boardwalk.

Features of the new design include surfboard and bicycle storage, iPod docking stations, reconfigured and expanded meeting and banquet space, a re-designed pool/lounge area with extensive pool bar service/menu and fire-pits for evening lingering, turn-down brownies, family friendly amenities including room service and kids restaurant menus, and a new restaurant featuring local California organic and sustainable foods in a striking environment with amazing views. These enhancements will be completed and the new hotel launched in Summer 2008.

Joie de Vivre Hospitality is well known for its creative hotel makeovers, utilizing a process focused on five words that reflect the personality of the hotel, the personality of the local community and the personality or aspirations of the hotel guests. The five descriptive words for the Santa Cruz Hotel are: Young at Heart / Worldly / Eclectic / Organic / Dreamy. Sneak peeks at the concept boards for the new design have been posted on the contest website at www.jdvhotels.com/pdf/namingcontest/concept_boards.pdf.

In order to highlight the unique nature of this hotel, Joie de Vivre is asking the community, local residents, supporters, travelers and fans of Santa Cruz to help come up with a name that is properly fitting, and offers the following guidelines:

The name should be original.

It should appeal to both leisure and business travelers.

The name should pay homage to the hotel’s strongest feature, in this case the Santa Cruz location, which offers proximity to the boardwalk and guestrooms all with waterfront views.

The name should be easily articulated and create an emotional connection for the guest and the local community of Santa Cruz.

The only hotel and convention center along the Santa Cruz Monterey Bay Coastline and one of only five beachfront hotels on the California Coast, the Santa Cruz Hotel is located at 175 West Cliff Drive.

About Joie de Vivre Hospitality

Based in San Francisco, Joie de Vivre Hospitality (www.jdvhotels.com) is a creative collection of lifestyle businesses. As California's largest independent boutique hotelier, Joie de Vivre encompasses other hospitality businesses such as restaurants and spas. Celebrating 20 years of creating dreams, Joie de Vivre Hospitality is expanding its California presence in Sacramento, Oakland, San Francisco, Santa Cruz, Sunnyvale, Huntington Beach and beyond.