California's Largest Boutique Hotelier Introduces Innovative Summer Packages Appealing to the "Kid in All of Us"

Joie De Vivre Hospitality Offers Family-Friendly Experiences That Support the Make-A-Wish Foundation

San Francisco, April 27, 2006 -- Joie de Vivre Hospitality, representing a collection of 30 distinctive boutique hotels, presents family-friendly packages that set the stage for unforgettable summertime memories. From May 27 through August 28, each hotel will tailor their services specifically to kids by offering customized amenities and souvenirs, stimulating activities, and a dedicated concierge ready to create personalized itineraries filled with unique things to do. Ten percent of each package sold will go to the Make-A-Wish Foundation.

This summer, replace the family camping trip with an adventure exploring the coast, an urban getaway to kid-focused museums, or a vacation to sample cultural cuisines. Through two refreshingly easy packages -- "Kids Are VIPs - Parents Stay Free" and "Stay Connected," families will unearth a remarkable summer, great rates and a new dimension of family fun.

The "Kids Are VIPs - Parents Stay Free" package welcomes vacationing families to California by putting kids in charge of check-in as well as providing a list of kid-centric, imaginative activities and a dedicated kids concierge line. And parents traveling with their children while on business will find ease in the convenience of suggested stimulating day camp adventures guaranteed to satisfy kids of any age and personality. Each package for these travelers includes:

• Overnight accommodations at one of 28 boutique hotels in California
• Exclusive "Summer Fun" welcome kit for kids including souvenirs and gifts
• Exciting list of cutting-edge day camps for kids of all ages
• Dedicated kids' concierge line, including daily information on local events, activities and nightly bedtime stories
• "Mommy I'm Bored" custom, staff-authored guide of things for kids to do in San Francisco, Silicon Valley, Marin, or Los Angeles
• Access to our lending library of books and games

For those traveling solo on a business trip, Joie de Vivre's "Stay Connected" package means they'll never miss out on summertime fun with these thoughtful package amenities:

• Overnight accommodations at one of 28 boutique hotels in California
• Complimentary webcam mailed to guest's home prior to their trip
• Exciting list of cutting-edge day camps for kids of all ages
• Scenic postcards stamped and addressed to send home . . . awaiting guest's personal message
• Customized souvenirs to bring home to your loved ones

Rounding out the commitment to families, ten percent of the rate of each package sold will support The Make-a-Wish Foundation. The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. The Foundation is now the largest wish-granting charity in the world, with 71 chapters in the U.S. and its territories. The Make-A-Wish Foundation has grants more than 12,500 wishes a year and has granted more than 135,000 wishes in the U.S. since inception. For more information about the Make-A-Wish Foundation, visit www.wish.org and discover how you can share the power of a wish¨.

For reservations or more information, guests can either call JdV Central Reservations at 800.738.7477 or visit www.jdvspecialoffers.com, where the best rates are guaranteed. The Joie de Vivre family-friendly promotion will be available from May 27, 2006 through August 28, 2006. Rates are based on availability and location. The offer is not valid with any other discounts, offers or promotions.

About Joie de Vivre Hospitality

Based in San Francisco, Joie de Vivre Hospitality (www.jdvhospitality.com) is a creative collection of lifestyle businesses. As the Bay Area's most prolific hotel operator, the Joie de Vivre portfolio encompasses more than 40 hospitality businesses throughout California, including 37 boutique hotels. These properties represent a total of over 4,200 rooms. The company also owns and operates San Francisco's largest day spa, the Kabuki Springs & Spa. Each property celebrates California through a unique visual style, uncompromising design principles, one-of-a-kind amenities and personalized service.