Joie de Vivre's Northern California Hotel Employees To Leave Their Cars At Home On Earth Day

San Francisco (April 15, 2009) - In recognition of Earth Day, employees of 29 Joie de Vivre hotels in northern California will leave their single occupancy cars at home and commute to work by foot, bike, share ride or public transportation on April 22. This is a first for the San Francisco-based company, which has 1,758 employees in the Bay Area working at 17 hotels in San Francisco, two in the East Bay, three in Marin, one in Sonoma and six in Silicon Valley.

According to Earth Day Network, the global non profit that grew out of the original Earth Day in 1970, leaving a car at home two days a week reduces CO2 emissions by 1,590 pounds a year.

"Driving less is just one way we can reduce our carbon footprint," said Joie de Vivre Senior Vice President Karlene Holloman, who chairs the company's green committee. "As a company, we are committed to minimizing our impact on the Earth every day of the year. We're working to incorporate sustainability into our core business operations and looking at everything we do. Later this year we will introduce Lather guestroom bathroom amenities with compostable packaging - a first for a boutique hotel collection."

Joie de Vivre, California's largest boutique hotel collection, has a long-standing commitment to preserving the environment and is working toward green certification of all its properties through the Joie de Vivre Green Dreams program. To date, nine of the company's California hotels have been green certified.
In 2008, Joie de Vivre also introduced the first solar-powered hotel in San Francisco - the 161-room Hotel Carlton. The Hotel Carlton received the 2009 Innovation award for its environmental efforts at the Sixth Annual Hotel Hero Awards in San Francisco last month.
For more information on Joie de Vivre's environmental initiatives and Green Dreams program, please visit http://www.jdvhotels.com/greendreams.

About Joie de Vivre
San Francisco-based Joie de Vivre (http://www.jdvhotels.com) is a collection of creative lifestyle businesses. Founded in 1987 by Chip Conley, Joie de Vivre manages nearly 40 boutique hotels, more than 20 restaurants and four spas, and is recognized for creating some of the most innovative hospitality services and products and designing one-of-a-kind properties. Joie de Vivre also manages residential projects with hotel-style services and amenities. As California's largest boutique hotel collection, Joie de Vivre Hotels is becoming the hotel brand synonymous with the California travel experience, offering a wide range of unique urban, suburban and waterfront boutique hotels that cater to leisure and business travelers in all market segments. Joie de Vivre hotels are located in San Francisco, Marin County, Silicon Valley, San Francisco East Bay, Big Sur, Sonoma County, Santa Cruz, Sacramento and Los Angeles. In 2009, Joie de Vivre continues its California expansion, with hotels opening in Huntington Beach, Long Beach, Venice, Laguna Beach and Santa Clara.

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MEDIA CONTACT:

Lori Lincoln, Director of Public Relations, Joie de Vivre
Tel. 415.773.1067/ Email: llincoln@jdvhospitality.com

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